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Advertising campaigns: Success or failure? September 22, 2006

Posted by Michael in Advertising.
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“A company pays advertising agencies the big bucks to develop a marketing campaign that will influence their target market, not just when they hear the slogan, but hopefully forever. Some very expensive marketing programs flopped (New Coke), while others have grown so successful and ubiquitous that they will stay with us forever.” (Dennis O’Connell, AskMen.com)

Diamonds are forever. Think Different. Where’s the beef. Advertising slogans have become embedded into our culture and some have even entered our lexicon as idioms.

What makes a slogan click with the public? Take a look at this Top 10 list of successful Ad Campaigns:

http://www.askmen.com/toys/top_10/7_top_10_list.html

And a more exhaustive list by Ad Age:
http://adage.com/century/campaigns.html

And why do other marketing campaigns fail miserably with the public? Check out this Top 10 list of spectacular product flops and slogans that never caught on:

http://www.askmen.com/toys/top_10_100/139_top_10_list.html

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