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Click Fraud October 1, 2006

Posted by vsvander in Technology.
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In case you hadn’t been following the click fraud issue that Google and Yahoo! have been caught up in, here’s a very all-inclusive article that goes into detail on the topic:

Also, I think it’s interesting to note that even as click fraud becomes a major concern, Internet advertising continues to grow. Apparently, it is changing the face of pharmaceutical marketing:

Do you think this will mark the demise of “pay by click” Internet advertising? Is anything currently in the midst of replacing this model?

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