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Honda Accord Ad and viral marketing October 29, 2006

Posted by Michael in Advertising.
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Honda Accord Ad image Speaking of viral marketing & advertising, this 2003 Honda commercial is one of the most original commercials I have seen in a long time — and was done in decidedly low-tech fashion, with absolutely no computers:

http://www.steelcitysfinest.com/HondaAccordAd.htm
The entire ad was shot in one continuous take, after 606 tries, and has made the Internet rounds countless times. Reminds me a bit of that old Hitchcock film, Rope, which was shot “in real time” in 8 continuous ten-minute segments.

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