jump to navigation

Brand Journalism October 31, 2006

Posted by yasmine in Branded Entertainment.

GM has launched its own blog called Fastlane, at fastlane.gmblogs.com, with postings from top executives, whose comments enable some honest talk from the top. The discussion of issues respond to some critical comments that face the company, and allows a transparent dialogue between a brand and its consumers. Fastlane allows GM to speak directly with consumers about negative publicity, and speak directly with consumers, and critics. Brand journalism allows companies to see the market as a conversation, opening an honest dialogue with its audience.



No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: