Brand Journalism October 31, 2006Posted by yasmine in Branded Entertainment.
GM has launched its own blog called Fastlane, at fastlane.gmblogs.com, with postings from top executives, whose comments enable some honest talk from the top. The discussion of issues respond to some critical comments that face the company, and allows a transparent dialogue between a brand and its consumers. Fastlane allows GM to speak directly with consumers about negative publicity, and speak directly with consumers, and critics. Brand journalism allows companies to see the market as a conversation, opening an honest dialogue with its audience.