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Set to Take on Starbucks, Hooters’ Style January 30, 2007

Posted by Celso in Business, Differentiation.
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A drive-thru worth going thru

If you’re committed and go to Hooters these days, it’s probable that the wife or girlfriend wouldn’t care so much. Today, Hooters doesn’t carry the stigma of a strip club but rather that of an all-American restaurant experience, filled with blonds, sports and chicken wings, “The Man Show” style. Cowgirl Espresso is a novel concept. Catered to men, this Starbucks wannabe uses beautiful girls in skimpy outfits to serve coffee, which most claim is pretty darn good.

The Power of the Marmaid

A latte is a latte unless it’s Starbucks latte. It’s like the damn mermaid puts a spell on us or something. With customization and its living room environment, Starbucks conquered the world, corner after corner. So here’s this novel idea: offering a latte prepared by semi-nude beautiful women. The chances Cowgirl Espresso steals much of Starbucks market share? Minimal. For once, they are a local company but even if they were national, they won’t generate mass appeal. They’re instead playing in a niche market but one that may get some average Joes to enjoy Triple-shots Valencia Non-Fat Soy Lattes with a hint of Nutmeg.

This blog doesn’t like it. He thinks there’s a conflict between the coffee house’s claim of having Seattle’s best coffee and girls wearing skimpy suits to attract customers. But who can blame them? Quality alone won’t beat the mermaid, because most people think like me: a latte is a latte, unless it’s served by another type of mermaid.

Viral Marketing / Web 2.0 Event Feb. 7th January 30, 2007

Posted by Celso in Events, Viral Marketing.

Join us for a discussion of how viral marketing, social networking and other Web 2.0 tools are changing the way people and companies conduct marketing.

Dustin Luther, of LA based Move.com will be hosting this exciting opportunity.

Career opportunities may be available

Date: Feb 7th, 2007

TIME: 6pm

Place: Malibu Campus, Room L-1

Cost: Free

RSVP: Leave a comment! (optional but appreciated)

Branding: Beyond the Logo to the Bottom Line January 14, 2007

Posted by Celso in Events.
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Where: Center Club
650 Town Center Drive
Costa Mesa, CA 92626

When: Thursday, February 15, 2007
6:00 p.m. – Hors d’oeuvres, cash bar
6:45 p.m. – Presentation

Cost: Management Partners – $25, Non-Management Partners – $50

Expert brand strategists Ryan Rieches, co-founder of the Orange County-based brand development firm RiechesBaird, and Graziadio School alumna Sandra Sellani, vice president of marketing for Sperry Van Ness and author of What’s Your BQ (www.wbusinessbooks.com), a new book on improving your company’s brand quotient, present solutions to common branding opportunities and pitfalls.

More info: http://bschool.pepperdine.edu/newsevents/branding/

Castle Manager Project – Good Luck Team Pepperdine January 14, 2007

Posted by Celso in Announcements, Consulting Project.
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Congratulations to Sarah Whitfield, Greg Holt, Raj Kalra and Jessmy D’Souza.

They will be representing the Graziadio School of Business Management as they assist former Pepperdine student Mark Mushkin to develop a full scale marketing strategy for his Las Vegas based Internet business, Castle Manager.

Apart from the financial compensation the team will earn, Castle Manager will allow each student to put their marketing skills to practice in the fast growing second-home services industry.

WSJ’s Best and Worst Ads of 2006 January 12, 2007

Posted by Michael in Advertising.
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CareerBuilder imageLast year was definitely a banner year for unusual and offbeat advertising spots — some successful, some not. The Wall Street Journal’s Best and Worst Ads of 2006 captures the ones that stood out the most, for good or for bad.

Sundance Institute – Interested in Film? January 9, 2007

Posted by Celso in Opportunities.
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Sundance Summer Lab Staff and Volunteer Opportunities

The Sundance Institute runs Summer Lab Programs designed to support the development of independent filmmakers, screenwriters, playwrights, composers, and other film and theatre artists. The labs take place in Sundance, Utah, a 5,000-acre recreation and arts community located at the base of 12,000-foot Mount Timpanogos in Utah’s Wasatch Mountains at an elevation of 6,500 feet. We have a number of volunteer positions available for our Summer Lab Programs.