Branding: Beyond the Logo to the Bottom Line January 14, 2007Posted by Celso in Events.
Where: Center Club
650 Town Center Drive
Costa Mesa, CA 92626
When: Thursday, February 15, 2007
6:00 p.m. – Hors d’oeuvres, cash bar
6:45 p.m. – Presentation
Cost: Management Partners – $25, Non-Management Partners – $50
Expert brand strategists Ryan Rieches, co-founder of the Orange County-based brand development firm RiechesBaird, and Graziadio School alumna Sandra Sellani, vice president of marketing for Sperry Van Ness and author of What’s Your BQ (www.wbusinessbooks.com), a new book on improving your company’s brand quotient, present solutions to common branding opportunities and pitfalls.