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Budget Allocation – Emerging Media April 23, 2007

Posted by Keith in Advertising.
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EMERGING MEDIA
Data from American Advertising Federation
(AAF), November 2006, via eMarketer. Shows
the percentage of media budgets allocated to
select emerging media according to U.S. advertising
executives.
MEDIA % OF BUDGET
Search                     27.0%
Online video           14.9
Blogs                        8.4
Podcasts                  8.0
Social networking 7.7
RSS                          5.5
Mobile                    5.2
Video games          3.6

(Celso’s wise in seeking a job in search marketing)

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