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What’s a Brand? By Seth Godin May 1, 2007

Posted by Celso in Brand Management.

I hope some of you have a chance to take Prof. Al Stefl’s Brand Management course. It’s a good way to get situated on what the role of a brand manager within the company and to assess if such career path is truly for you. The class was busy and structured with a balanced array of assignments and activities. I give Prof. Stefl all the credit for the great job in his first semester teaching at the B-School, even though the grade curving needs to be smoothed a little to separate exceptional students from really good ones and the really good ones from the good ones. (There’s not really a way you can be “bad” at Brand Management).

The course begins with a discussion of what exactly is a brand, a question I must say, that really varies according to someone’s past experiences and interpretation. His views are based on his extensive experience with P&G and Nestle. Conversely, other definitions can be found out there, some more appealing than others, many of them sharing certain key points. If you are a Seth Godin’s fan, you may want to check out exactly what he believes is a brand or what is made of.



1. jahangir kabir - May 14, 2008


I would be of great interest for brand managers in countires like bangladesh to know more about Mr Al Stefls views on role of brand maangers.

As it is not possible for us to be present in his classes can we we get his presentations by email or similar stuff fro you

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