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Viral Marketing / Web 2.0 Event Feb. 7th January 30, 2007

Posted by Celso in Events, Viral Marketing.

Join us for a discussion of how viral marketing, social networking and other Web 2.0 tools are changing the way people and companies conduct marketing.

Dustin Luther, of LA based Move.com will be hosting this exciting opportunity.

Career opportunities may be available

Date: Feb 7th, 2007

TIME: 6pm

Place: Malibu Campus, Room L-1

Cost: Free

RSVP: Leave a comment! (optional but appreciated)

Branding: Beyond the Logo to the Bottom Line January 14, 2007

Posted by Celso in Events.
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Where: Center Club
650 Town Center Drive
Costa Mesa, CA 92626

When: Thursday, February 15, 2007
6:00 p.m. – Hors d’oeuvres, cash bar
6:45 p.m. – Presentation

Cost: Management Partners – $25, Non-Management Partners – $50

Expert brand strategists Ryan Rieches, co-founder of the Orange County-based brand development firm RiechesBaird, and Graziadio School alumna Sandra Sellani, vice president of marketing for Sperry Van Ness and author of What’s Your BQ (www.wbusinessbooks.com), a new book on improving your company’s brand quotient, present solutions to common branding opportunities and pitfalls.

More info: http://bschool.pepperdine.edu/newsevents/branding/

Marketing Consulting Info Session this Wed October 30, 2006

Posted by Celso in Consulting Project, Events.
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CastleManager is a Las Vegas based company who is seeking a few motivated individuals to come up with a full scale marketing document that will give the company more direction and a better knowledge of its market landscape, consumer and product offering.

Where: Malibu campus, P-2

When: Wednesday, November 1st, @12:15pm

Cost: Free for all students!

Bring your lunch!

Questions: celso.oliveira@pepperdine.edu

The Road To A Successful Marketing Career October 19, 2006

Posted by Celso in Events.

Please join us for our first event of the year,

Marketing Management Panel

Monday , October 23rd @ 6:00 pm,
West LA Campus, room 334

There will be 30 minutes for networking before we start our discussion that should allow Full Time students to get there promptly. 

Hope to see you all there…It’ll be a great way to kick-off the start of Session B!


Our guest panel includes:

Jessica Buell, Marketing Associate, Nestle

Sandra Sellani, VP Marketing, Sperry Van Ness

Amy Snyder, Owner, Seaside Brands


Join us for a discussion on what roles and functions Marketing and Brand Management has in these different industries…from Packaged Goods, to Real Estate, and Apparel!


The West LA Campus, it is located at 6100 Center Drive 90045, right off the Howard Hughes exit off the 405.

Marketing Management Panelists Announced October 2, 2006

Posted by Celso in Announcements, Events.
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Our three panelists for the first official M event have all confirmed their presence for October 23rd. We hope many of you can attend and take advantage of this opportunity. Soon, we’ll be posting the profile of our three individual guests on a separate post. For now, we’ll go with a brief introduction:

Sandra Sellani – Marketing Director for Sperry Van Ness and author of upcoming book “The Cure for the Common Brand

Amy Snyder – Owner and CEO of Seaside Brands, formely marketing manager of Quiksilver and Clairol
Jessica Buell – Nestle; Recent alum of Pepperdine’s Full Time MBA Program.

Co-Hosted Event with USC Being Planned September 20, 2006

Posted by Celso in Announcements, Events.
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We are in the process of setting up a joint event with USC. They Marketing Society is structured a little different from ours. After all, their student body is a little bit larger than ours. Nevertheless, we believe there should be interaction between the two schools.

We are looking to meet up with their President next Friday. In the meantime, we’d love to hear suggestions on what type of events (career outlooks, social, company visits, networking) people were hoping to get out of this…

Castle Manager Consulting Opportunity September 20, 2006

Posted by Celso in Consulting Project, Events.
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During the meeting, we talked about the unique opportunity of crafting a Marketing Plan for a startup company based in Las Vegas.

The idea is to hold a small and very exclusive competition where teams would gather up and come up with a marketing solution for the company. The winning team would take home a considerable prize while the other two would also be offered some sort of compensation for their work.

The details are far from worked out and at this point, the event is tentative, nevertheless, I’d like to know who would be interested in such project. 

More details about the company can be found at


I’ll keep everyone posted about developments

Room Change for Meeting September 11, 2006

Posted by Celso in Announcements, Events.
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Our meeting has been changed to P-2 in Malibu. Unfortunetely, P-1 had been taken when I went on to book it.

See you soon.

First Meeting Reminder… RSVP Optional (But Helpful!) September 6, 2006

Posted by Celso in Events.

My apologies for messing up the date for our first meeting on the brochure handed out. It will be next Thursday on September 14th, 2006. Shoot for 5:30pm, but we’ll wait for 20-25 minutes for FEMBAs coming from other campuses.

By the way, A copy of the new, updated handout can be found here.

Once again, during our first meeting we’ll be:

  • Talking about the upcoming events for this year.
  • Give you a better understanding of what our blog is all about.
  • Talk to you about a possible interest in a compensated consulting competition.
  • Give you a chance to interact with each other.
  • Answer questions

Please leave an optional RSVP comment within this post, so we can provide adequate planning for the meeting. Name, Program and email will suffice. Thanks.